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FROM BURNOUT TO BREAKTHROUGH

Learn the Secrets to Running a Profitable Restaurant Without Sacrificing Your Health, Family, or Freedom.
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—it requires building a brand, leading a team, and creating systems that provide freedom, not burnout. Like many restaurant owners, Donald found himself stuck in the “owner trap”—working endless hours, juggling multiple roles, and watching his personal life crumble under the weight of stress.
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DONALD HAS BEEN IN THE RESTAURANT GAME FOR OVER 4 DECADES. OPENING HIS FIRST RESTAURANT 29 YEARS AGO.

CONFIDENT HE HAD ALL THE EXPERIENCE AND KNOWLEDGE NEEDED TO SUCCEED.

it wasn't long before Donald realized that running a restaurant takes far more than hard work and skill.

CHECK OUT OUR MOST RECENT EPISODE OF THE RESTAURANT COACH PODCAST!

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TODAY DONALD IS THE RESTAURANT COACH®

guiding independent restaurant owners through their toughest challenges.

HIS SIGNATURE 3P FRAMEWORK:

  1. People

  2. Product

  3. Process

has helped over 3000 restaurants not only survive but thrive, turning their businesses into successful, scalable brands that run without them at the helm 24/7.

THE PIT & THE PEAK:

DONALD'S JOURNEY

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Back in the '90s, Donald hit rock bottom—his health was failing, his marriage was falling apart, and his restaurant wasn’t the success he had envisioned. Despite years of experience and accolades, Donald found himself overwhelmed and exhausted, trapped in a cycle of working harder with no end in sight.

Everything changed when a mentor introduced him to the concept of building a brand, not just a restaurant. Donald learned that success doesn’t come from doing it all alone; it comes from creating systems and nurturing relationships. Armed with a fresh mindset and the 3P Framework, he 

turned his business around—and transformed his life in the process.

Now, Donald uses his hard-earned wisdom to help restaurant owners like you break free from the grind, scale their businesses, and reclaim their personal lives.

6 TIMES 
AMAZON BESTSELLER

Dive into the impactful world of Donald Burns, a renowned thought leader and 6X Amazon Bestseller. His books are designed to revolutionize the way you approach the restaurant industry, offering practical insights and strategies to elevate your business.

CAN DONALD HELP YOU?

If you’re an independent restaurant owner,

running a restaurant doing $750K or more in sales with 1-6 locations, but still feeling trapped by the daily grind, Donald’s story will resonate with you. You’re passionate about your restaurant but overwhelmed by constant staff turnover, inconsistent profitability, and never-ending hours. Like Donald once was, you might be facing burnout, struggling to balance your family and personal well-being with the demands of the business.

Does this sound like you?
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WHAT TO EXPECT FROM THE RESTAURANT COACH:

Donald offers a roadmap that’s more than just restaurant strategies. Through his proven coaching program, he’ll guide you through personal and professional transformation, helping you to:

01.

Build scalable systems that free up your time.

02.

Attract and retain a reliable team that drives your success.

03.

Increase profitability while reducing your personal workload.

04.

Reconnect with your passion, family, and sense of purpose.

Which path is best for you and your restaurant? It depends on your profitability….

Below 5%

The Profit Rocket
  • STOP the Financial Bleeding: Immediate strategies to stabilize your finances.
  • Actionable Plan: Clear steps to turn your restaurant around quickly.
  • Survival Mode to Stability: Move from barely surviving to building a solid foundation for growth.
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5-10%

The Profit Accelerator
  • Profit Maximization: Learn how to unlock hidden profits and optimize your operations.
  • Mindset Shift: Develop the mental toughness needed to lead your restaurant to success.
  • Long-Term Success: Lay the groundwork for sustained profitability and growth.
10-12%
 
Restaurant Builder
  • Advanced Growth Techniques: Accelerate your restaurant’s profitability.
  • Operational and Marketing Optimization: Enhance your strategies for higher returns.
  • Continuous Improvement: Ongoing coaching and support for sustained success.
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Above 12%

Restaurant Owner Academy
  • 12%+ Profit
  • A 12-month mastermind program for restaurant owners ready to achieve mastery. You’ll dive deep into:
  • Leadership development to inspire and empower your team.
  • Advanced financial strategies to maximize profitability and prepare for scaling.
  • Growth innovation that keeps you ahead of the competition.
INVITE ONLY

The Restaurant Empire Builder:
  • A 12-month private coaching program for elite restaurateurs. This program is tailored to your specific goals and challenges.
  • Multi-location management strategies to ensure consistency and profitability.
  • Brand-building techniques to dominate your market and establish an enduring legacy.
  • Succession planning to create a business that thrives for generations.

READY TO START

YOUR JOURNEY FROM CHAOS TO CLARITY?

 

Apply to work with Donald NOW! 

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